Author Archives: American Diversified Publications

When it comes to your business, you don’t want to use just any printing company that you happen to come across on your daily travels. This type of company can play such an important role in the success of your own business, which is why there are steps… Continue reading →

Even a seasoned supplier makes mistakes. This vendor over-reached, won the chance to expand into a new market, then fell flat on its face. In this case study a decades-old company performs poorly yet learns exactly where it is falling short. A formal c… Continue reading →

A company in commodity sales is often blind to its differentiators. Firms that offer anything more than warehouse fulfillment and a convenient Web site may overlook the competitive advantage of value-added services. In this case study a supplier learne… Continue reading →

We’ve all heard of “voice of the customer” feedback. What about “voice of the prospect” guidance? One company found itself in an increasingly crowded, aggressive marketplace, yet had many long-time loyal customers. They were doing something right to ho… Continue reading →

A company in technical sales is often led by someone who knows the product but doesn’t enjoy being the public face of the company. Staying inside one’s reclusive comfort zone can cause a leader to miss out on cues that frustrated customers are ready to… Continue reading →