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Author Archives: American Diversified Publications
Keep It Simple – The Two Basic Forms of Content
Many people get overwhelmed at the prospect of “creating content” because they don’t really understand what that means. They know there are lots of fancy ways to present things online, and don’t know anything about how to create them. But, when you bre… Continue reading
Posted in WORK FROM HOME TIPS
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Elephant Hunting and the Art of True Marketing
When searching for the term “elephant hunting,” on Google, “Zimbabwe,” “poaching,” and “trophy fees” top the list of results. But scattered among them are a few quotes from business leaders like Warren Buffet alluding to … Continue reading
Posted in MARKETING YOUR BUSINESS
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Is Green Really Publicity Worthy?
Developing a green or environmentally responsible product is an important contribution to the planet, but is it really a central marketing opportunity? I meet so many entrepreneurs who feel that the “green” aspect of their … Continue reading
Posted in MARKETING YOUR BUSINESS
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Six Sigma Seminar: How It Can Help in Learning Six Sigma
Six Sigma refers to a series of methodologies and instruments that helps in process improvement. Introduced by Motorola in 1986, Six Sigma is used to reduce defect density in business processes. The techniques acquired a … Continue reading
Posted in MARKETING YOUR BUSINESS
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Unraveling the Mystery of Marketing
Marketing. Sales. PR. Promotions. Online marketing. Guerilla tactics. Direct response TV. What does it all mean and how do you know which is for you? Never fear, the product launch maven is here to reveal … Continue reading
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