Author Archives: American Diversified Publications

Discover why the slow and steady path to attracting clients is the one you want to walk on. Let everyone else chase the latest shiny object. You’ll go further by getting a client attraction strategy and sticking to it. Continue reading →

Just because you’re not a professional copywriter doesn’t mean you can’t write effective sales copy that sells you and your products. Here’s a simple step-by-step tutorial for how to do it. Continue reading →

We all know there’s seasonality in retailing, and there’s seasonality in my work as a consultant, working with independent retailers. Over the years, I’ve learned that this is the time of the year that many independent retailers step back, review their… Continue reading →

If there’s a common thread between the range of clients that I work with day in and day out, it’s that sales increases are hard to come by, and when they come they seem to come in spurts that don’t always last very long. This puts even greater emphasis… Continue reading →