Category Archives: MARKETING YOUR BUSINESS

Simply said, a press release is a factual announcement meant specifically to provide the media (bloggers, reporters, editors, producers) with information they can report on. It’s written in a very specific format, which is in … Continue reading →

Where does money flow in business? Is it really all just about your physical sales? Placing yourself at the forefront of your industry as an expert is something anyone can do and opens the spigot … Continue reading →

Marketing. Sales. PR. Promotions. Online marketing. Guerilla tactics. Direct response TV. What does it all mean and how do you know which is for you? Never fear, the product launch maven is here to reveal … Continue reading →

Six Sigma refers to a series of methodologies and instruments that helps in process improvement. Introduced by Motorola in 1986, Six Sigma is used to reduce defect density in business processes. The techniques acquired a … Continue reading →

Communication is the backbone for all successful businesses – whether the business activities are conducted within the organization or it involves people from distant places, it is really important to have unbeatable and smooth communications … Continue reading →