Category Archives: MARKETING YOUR BUSINESS

An entrepreneur is a person who has possession of a new enterprise, venture or idea and is accountable for the [1] inherent risks and the outcome. The term was originally a loanword from French and … Continue reading →

Entrepreneurship in Pakistan The term entrepreneur is borrowed from French and was first defined by Irish-French economist Richard Cantillon. Jean-Baptiste Say is considered to have coined the word entrepreneur in 19th century. Entrepreneur is someone … Continue reading →

It is with our passions as it is with fire and water, they are good servants, but bad masters. We do people a tremendous disservice when we say that anyone can be an entrepreneur, especially … Continue reading →

UNDERSTANDING BUSINESS IN PAKISTAN With this background, PIDE held a series of Focus Group Discussions with businessmen of Lahore, Sargodha, Sialkot and Gujranwala to elicit their views regarding the state of entrepreneurship in Pakistan. The … Continue reading →

An angel investor or angel (also known as a business angel or informal investor) is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. A … Continue reading →