Category Archives: MARKETING YOUR BUSINESS

marketing your business/product

Public without an IPO ?EUR" Strategies and Considerations

I’ve received numerous inquiries and had many discussions regarding which way is the best way to become a public company. As the title to this latest article plainly suggests, there are indeed many considerations – … Continue reading

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How to Double Sales in 12 Months Flat

Here is the most powerful lesson you will ever learn for doubling sales in the next 12 months. The Best Buyer Concept Completely grasp the power of this: There is always a smaller number of … Continue reading

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Planning on Going Public in Less Than Ideal Economic Times? Consider an IFIPO

Let’s face it, going public when the markets are booming is easy. Investment bankers are around every corner willing to underwrite your initial public offering so long as the name ends in “.com” (or whatever … Continue reading

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Viral Marketing for Startups is Not Enough Today

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than … Continue reading

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Can Your Company Afford to Become (Stay) a Public Company? Can It Afford Not To? ?EUR" Part 1

This article is the first in a series of two articles that will analyze the financial costs to be a public company, and the financial opportunities that public companies have over private companies. The impetus … Continue reading

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