Category Archives: MARKETING YOUR BUSINESS

When business schools teach entrepreneurship, too much time is spent on writing a business plan geared towards throwing darts at venture capital firms and getting interest in a company before it is even built.This is … Continue reading →

Provide and surviveI believe all business is fundamentally the same.How can all companies be the same? A restaurant is very different from a hydro-electric power station just as a bus service is equally different in … Continue reading →

Choosing the right name for your business can have a huge impact on its success. The word or group of words that you choose as your company name embody who you are and what you … Continue reading →

Starting a business is a rewarding and challenging experience. It allows you to be very creative in the way you operate your business and the way you deliver value to your clients. Starting a business … Continue reading →

Running our business on day to day basis means getting bodies in the door and separating them from their money. As anyone who has ever sold anything or run their own shop knows this is … Continue reading →