I’ve been a freelance writer since 1993. When I added SEO writing to my list of service offerings in 2007, my career took off. One of the main reasons is because of content marketing. It’s a form of online marketing businesses are investing in heavily nowadays. Proof? According to a 2012 study by Forrester research on “the consumer’s new path to purchasing,” 54% of the US online population are digital researchers, using primarily online resources to research products. And, what are they searching for online? Information (ie, content) to help them make informed purchasing decisions. This helps explain why slightly over 80% of businesses plan to increase their content marketing spend in 2014, according to a 2013 B2B Content Marketing Trends Study conducted by Holger Schulze, a B2B technology marketing executive. This covers two reasons SEO writing is a great home-based business opportunity for 2014, ie: (i) it’s an in-demand need (content marketing); and (ii) that need is growing, as underscored by the large number of businesses that are planning to invest more in it in the coming year(s). Three more reasons this an excellent home-based business for the coming year are…