In today’s world where visibility and opportunity go hand-in-hand, not having a robust virtual presence is the equivalent of an unlisted phone number. Someone that doesn’t want to be found, seen, evaluated or a part of anyone’s pre-meeting reconnaissance. It might also mean that a person’s afraid of putting their story out there digitally for all the world to see. In some cases it might even be an arrogant statement: “I know who I am and I don’t care what anybody else thinks.” Or, “I have a job and I don’t need to be seen or discovered by anyone.” Maybe its the successful CEO or leader that see themselves above this ubiqutious “social media” phenomenon. Seriously? The best attitude to have is this: Distinguish yourself, even if no one is looking! The truth is, the personal and business relationship landscape is changing rapidly and the way we interact with others is making a profound evolution.
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