Collaborative learning is the process by which workers gain knowledge on community platforms. Such platforms offer workers a medium to acquire knowledge and even share it with others. E-learning solutions firms are helping workers to make knowledge social.

I came up with the “Sales Ice-cream Cone” analogy not just because it takes the shape of an inverted triangle. And not just because it’s fun, it’s summer, or I used to LOVE drawing ice-cream cones when I was a kid. It actually adds an additional layer to thinking about your offerings – and I will explain that later in this post.

VIP day gives your clients the opportunity to get all the content and coaching to achieve a goal or solve a particular problem in a very short period of time (one day!). This is attractive to some people – especially those who have a busy or unpredictable schedule, those who are reluctant to commit to a 3- or 6-month program and those who are very driven to see results fast. VIP day is not a tremendous investment – from both money and time perspective – so requires less commitment than a 6-month high-end program and therefore easier to “sell” in just one discovery/enrollment conversation. It is, however, not as small an investment as, say, a group program or a product, making the time you spend for a discovery session worth the while. VIP day also allows your client to go deeper with your work, giving them the opportunity to get to “know, like and trust” you and therefore creating the perfect situation for you to invite them to further work with you in a longer-term coaching program.