I must admit that I have something of an axe to grind on this. But I hope that the information I have to give you in this article will help you to market your online business much more effectively. I should say, too, that while solving the problem is quite easy to understand, putting it into practice is not. Perhaps that’s why there’s a problem. In any case, I hope that you’ll read it all of the way through. I don’t want you to fall into the same trap as everyone else.

The other day I was at a Chamber of Commerce mixer, a local one, and a gentleman who was very well known in the community because he had been a city council person and in charge of the local Boys and Girls Club, had joined the Chamber of Commerce as a new member. Everyone thought that was funny because formerly he was a board member at the Chamber and he certainly wasn’t new to the community, he had been in the community some 40 years now, everyone knows him.