Any business providing services to customers and clients is advised to pay attention to the quality of service they are providing and in a competitive market like the hotel and restaurant industry this is absolutely vital. Business gurus generally advise that it is far easier and more cost effective to win more business from existing customers than to get new ones. While the standard and quality of the food and drink are obviously essential in the hospitality industry because dining out is a non-essential activity it needs to try harder to win customer appreciation and loyalty.
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