Direct response marketing has two advantages. The first advantage to direct response marketing is that it’s actionable. When you utilize direct response marketing you are asking your prospects to take an action, to call, go to your website, bring in a coupon, to do something when they receive your marketing material. You are giving them something to do that increases commitment and involvement with your company, increases the bond between you and them, and it increases the chance they are going to do business with you. What that also allows you to do, is see exactly how many of the people from that campaign or that list received your piece and followed through. It’s measureable. And now, you can determine where your marketing dollars are working best.

Imagine… Twitter is 7 years old. In social media years, it’s like Dog Years (a robust 49). With billions of tweets, Twitter is a marketing force that is difficult to ignore. Marketers are finding new and creative ways to make Twitter a larger part of their online efforts. Below are 10 tips that can boost your effectiveness in delivering your messages:

While surfing the web, it’s likely at some point in time you’ve read or heard about browser cookies. Some websites will include a notice about the usage of browser cookies in their privacy policy or terms of service statements. Sometimes you’ll see a note that browser cookies are required to log into services such as an email or bank account.

There are a lot of reasons why you should try freelancing online. Here are a couple of them.

With so many websites and gurus (real or otherwise) all telling you how to make money online you’d think that it would be easy but in fact the exact opposite is true just because there are so many. What happens in many cases with people that try to start an online business is that they can get distracted by the constant allure of what I’ll call “shiny objects” – all promising to be the next best thing since sliced bread. Discover seven steps to keeping you on the straight and narrow and more than that ensuring you the success you desire.