Studies show that only 2 in every 5 start up businesses ever become successful. The rest fail within a year or two of their establishment. The situation is even worse in case of home based businesses. This disturbing trend has been blamed as the leading hindrance that many people face venturing into home based businesses or other businesses of any kind. Majority prefer to stick to their jobs because of the security provided despite the fact that they could earn a better living if they started a business. Having said this, it is important to state that when it comes to business success or failure; it is nurture and not nature which is significant. This basically implies that each one of us can set up a successful business provided we are nurtured in the right way. In this regard, there are four key elements towards having a successful home business. These are: a daily cash flow, unlimited supply of free leads, a duplicate information process and a complete marketing system. These elements are further outlined below.