If they changed their plan with the better product scoring ten points, they would have lowered their overall score by lowering their profit margin and market share. Their business plan would actually now be inferior. The business plan that enabled them to effectively reach their goal was the better one, and if it was the most effective possible then it would be considered “perfect.” The lesson to learn here is to plan, and accept the reality of what is best for you to reach your business and financial goals. You may want perfection in your product. But the important question here is, “what do your customers want?” Do you want to meet their needs as perfectly as possible, or just your needs? Often, you must compromise to meet both of your goals. Does the reality here make you shiver with anxiety? It shouldn’t, but at this point it’s common for the student (and reader) to ask, what chance do I have to compete with…

The objective here is to evaluate McDonald’s and Scott’s Fast Foods, doing an A-B comparison. This means we will call McDonalds company “A”, and Scott’s company “B,” comparing the two for efficiency and quality to determine why one company is so much more successful than the other.

A number of years ago I was watching an interesting reality TV show called “Real People.” It featured humorous business and road signs from across the country. One in particular caught my attention and inspired me to create this report. This funny sign was positioned in front of an old vacant hamburger stand.

Achieving financial freedom is within reach of each and every one of us. There may be times when you have trouble believing this so I want to give you some insights. But be warned, you might not agree with some of what you’re about to read!

When you start a home business, one of the most challenging things to do is to find clients and customers for the business. Because you’re just starting out, it is likely that you will not have a lot of capital. Of course this makes everything a little harder. Your advertising budget will be very tight and you will have to be very careful to prioritise your budget. With this in mind here are a few ideas to help using both traditional and low cost, web based, methods.