When companies plan for organic growth, they often look exclusively at customer acquisition (the “hunter”/Sales function) and overlook account growth (a “farmer”/Account Management function). In this case study, a company that compensated salespeople (hunters) based on new-customer acquisition did not correspondingly incent the account managers (farmers) for finding the full revenue potential of each customer relationship. Instead, the account managers oversaw the equivalent of repeat orders and resolved customer complaints. With very little additional training and partnership-oriented leadership, this function can often fully exploit the beachhead established by Sales.

People use many different ways of advertising their business. This article gives information on several of the ways that can be used to market online in the hopes of helping people with their marketing needs.

People these days are looking more and more into working from home. This articles gives these people tips on how to successfully start this venture.

People become more and more interested in starting a home based business with a network marketing company. This article gives an insight on what these people should know if they get started in network marketing.

An overview of affiliate marketing. Most people have an idea of affiliate marketing. This article informs people on what affiliate marketing really is.