Undoubtedly, breaking into the media was one of the most difficult things I’ve had to do in my career. At the time I started to write, I promised my dying mentor, Harvey Cohen that I would get in the New York Times someday – a very bold promise for someone who was just published on an Ezine site. As I began to get recognized for my work, I soon learned the power of the media and how exactly to harness it for business leverage. This is something that many people fail to do.
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