Profit is NOT the fundamental goal of a great company. Going from good to great is all about the people – the right people doing the right things, consistently and effectively. Good is the enemy of great. This reality is not just a business problem: it is a human problem. “Great” is a matter of conscious choice – a choice leaders make and the rank and file embody.

Many people ask me how their online business (or any business for that matter) can get seen online. Just because you have a website, it does not mean your website will automatically appear when you search for it in Google.

Building an online business is no walk in the park, and I defy anyone to convince me otherwise. If you think an online business is going to be the easiest thing you’ve ever done then you probably believe in get-rich-quick-schemes too.

We all crave momentum. Rather we’re trying to lose weight, start a business, or remodel a house – if we just had enough momentum all our dreams would come true, right?

I’m going to start with a simple confession: NOT learning these 4 simple truisms cost me YEARS of my business life. Had I simply started HERE, and not tried to learn every gimmick, master every gadget and listen to every “Guru” under the sun, I would have gotten where I always wanted to be FAR faster than I did.