Discover why the slow and steady path to attracting clients is the one you want to walk on. Let everyone else chase the latest shiny object. You’ll go further by getting a client attraction strategy and sticking to it.

Just because you’re not a professional copywriter doesn’t mean you can’t write effective sales copy that sells you and your products. Here’s a simple step-by-step tutorial for how to do it.

We all know there’s seasonality in retailing, and there’s seasonality in my work as a consultant, working with independent retailers. Over the years, I’ve learned that this is the time of the year that many independent retailers step back, review their business and consider reaching out for help. So, if you’re thinking about reaching out, here are a a few things I’d like you to know about my approach.

If there’s a common thread between the range of clients that I work with day in and day out, it’s that sales increases are hard to come by, and when they come they seem to come in spurts that don’t always last very long. This puts even greater emphasis on managing expenses in order to consistently generate positive cash flow. As I’ve written before, in the world we now live in, financial success requires a commitment to proven retail business fundamentals, operational discipline, and a heightened attention to detail.