Never forget: profitable business is all about giving people what they want, not what you want them to have. Remember that, and you’ll never lack for income.

Working in your business doesn’t have to be like a prison sentence. If you blur the line between work and play, you’re likely to achieve greater success — and live to enjoy it.

If you find that you aren’t achieving the ROI that you would like from your event marketing efforts you may be missing something. Here are a few important features many trade show booths are missing.

Now is the perfect time to plan your income goals for 2014 so you can enjoy the holidays and cross the threshold into the New Year with a confident plan of action. Grab a piece of paper, a pencil and a calculator (or your smart phone) and take yourself through these three steps.

Do you collect emails during event registrations, when people join your association, and other occasions? Then your organization has likely amassed a considerable mailing list in your membership marketing database. Your association mailing list is a valuable resource, and with a little review, you will find useful statistics within your email subscription list.