To successfully market products online, you need 2 things: a website (or blog) where you sell your products, and traffic (visitors). WARNING, your website or blog is something you will want to buy.

As in life, at the core of every business is a heart beating away providing life giving oxygen, paying salaries, keeping production moving and supporting the families of every person involved. This heartbeat pumps something which, like our own heart pumping oxygen, can kill your business faster than any other business problem.

Running a full desk, meaning bringing in clients and recruiting for them, is a balancing act of information coming at you from two directions all day. Both aspects of the job are equally important and require about an equal amount of time to keep an even flow of new clients and enough candidates to fill the jobs you have.

Yes, it probably has happened to you if you have been in recruiting for more than a few months. Counter offers are when your candidate is offered some sort of incentive (usually money or title) not to resign from their current job and not start the job you just got them and they accepted. In my opinion, this is one of the most devastating acts your candidate can do to your income, self-esteem, trust and overall enthusiasm for your job.

Before we get into getting great leads, let’s define what a lead is. A lead is the basic contact information for a company who may use your services. Typically the information you want on your lead is: