Images are not always mentioned as powerful SEO devices, but any real search engine optimisation professional will tell you that today, images are more important than they have ever been.If you own a website or create internet content of any sort, you will know and fully understand the importance of images. Images are not just illustrations, they can help you attract the attention of a viewer or user, and they are excellent devices for building brand recognition and brand loyalty.But in terms of SEO, images can also be powerful. Let’s look at images in more technical detail from the perspective of those little search engine spiders.

Reputation management is the method of keeping your good name and reputation intact. This can be required on or offline after a crisis or problem has occurred. For many businesses however, they do not wait until there has been a problem. Instead, they engage with reputation management specialists to prevent problems wherever possible and maintain a good reputation for as long as possible.If you have suffered from negative publicity you will need reputation management to help you stem the flow of pad press, remove the offending information and reposition your brand message, thereby creating content that will address any problems and turn the negativity into positivity. Put simply, reputation management is a form of public relations.

If you have a business online, you will know how important your brand is. It is your identity and what makes you different from the other companies you are competing with. Building your authority as a leading brand will have a direct effect on your rankings and SEO results. So, if you look at it from another perspective, it follows that if you focus on building your brand as part of your Search Engine Optimisation strategy, you will achieve two things – a stronger brand and better rankings! Here are some tips to help you achieve both these effects.

Google has announced the launch of Android Wear, an operating system designed for wearable devices. The technology has apparently been crafted for smartwatches and will offer a variety of applications to improve business productivity. The LG version of the Android Wear smartwatch is due to be released in the second quarter of this year.

A landing page does not sell a product or service, but they are an effective method for capturing leads that in turn create clients. A landing page’s primary purpose is to create an online direct marketing list for your business. This type of page captures a visitor’s name and email address. Often times, a landing page only offers an opt or sign in form, however, sometimes adding one or two other pages to your website that informs a visitor about your company can be helpful.