When searching for the term “elephant hunting,” on Google, “Zimbabwe,” “poaching,” and “trophy fees” top the list of results. But scattered among them are a few quotes from business leaders like Warren Buffet alluding to …

Developing a green or environmentally responsible product is an important contribution to the planet, but is it really a central marketing opportunity? I meet so many entrepreneurs who feel that the “green” aspect of their …

Six Sigma refers to a series of methodologies and instruments that helps in process improvement. Introduced by Motorola in 1986, Six Sigma is used to reduce defect density in business processes. The techniques acquired a …

Marketing. Sales. PR. Promotions. Online marketing. Guerilla tactics. Direct response TV. What does it all mean and how do you know which is for you? Never fear, the product launch maven is here to reveal …